Analysis

User Personas

Using the information we gained from interviews and observations, we created two distinct personas to better understand our user group. We created Isabelle specifically from Vishaka and Alex’s interviewees and Steven from Alli and Annie’s. Addressing both of these personas, we were able to further ideate upon different scenarios and user needs. Following the creation of our personas, we began to develop an understanding of the user experience in a journey map.

Image listing our key persona traits.

Takeaways

From our user personas, we learned how to:

  • Better understand our user group
  • Outline specific needs, scenarios, and pain points of our users
  • Synthesize our research from interviews
  • Refer to our personas throughout the process and think “what would Isabelle or Steven think?”
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Draft persona of Isabelle
Draft persona of Steven
Final persona of Isabelle
Final persona of Steven

User Journey Map

After developing our personas, we used Isabelle throughout our user journey map detailing a possible experience through the Seattle Art Museum focusing on different touch-points that could occur throughout a visit. We took these different touch-points and created a graph detailing the engagement and interest of Isabelle at different times of the visit. We then started thinking of what we could create to solve these problems in our ideation.


Takeaways

From the user journey map, we learned:

  • How to create specific touchpoints that a user could go through during the museum
  • Which parts of the museum experience need more engagement and which areas needed to slow down in the design
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Image of our user journey map.
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Annie standing in front of a whiteboard.
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Vishaka and Annie laughing together in a study room.
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Vishaka drawing a draft of the user journey map on the whiteboard.
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